Why we make watches by hand in Finland

Making watches by hand in Finland is not the easiest route. It takes more time, limits volume, and leaves little room for shortcuts. For us, that is part of the point. The way something is made matters, not only in the result, but in how decisions are formed along the way.

Working by hand keeps the process close. You are involved in each step and see how individual choices affect the final watch. When something works, you understand why. When it does not, the feedback is immediate and clear. There is no distance between design and outcome, only a continuous loop of adjustment and learning.

Finland is not traditionally associated with watchmaking, and we are comfortable with that. There are fewer expectations and fewer inherited rules about how things should look or be done. This allows us to focus on function, structure, and long-term use without trying to fit into an existing mold or repeat established patterns.

A slower pace with clearer priorities

Handmaking naturally leads to small production runs. Each watch is built with attention to how it will be worn, serviced, and lived with over time. The pace is slower, but the priorities are clearer. Decisions are made for durability and usability rather than speed.

Julli´s background in martial arts has influenced how we think about making things. Progress comes from repetition, patience, and attention to fundamentals. Improvement is rarely dramatic. It happens through consistent work and small refinements. Watchmaking follows the same logic. You focus on what matters and accept that good results take time.

For the wearer, a hand-made watch from Finland is simply something made with care. It is not produced anonymously or pushed through a fast process. It is built in small numbers by people who are present in the work and responsible for the outcome.

Making watches this way helps us stay honest. Honest about the materials we use, the construction choices we make, and the reason each watch is made at all.

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