THE HOUSE OF REIGI
A place built to remember what was earned.
Reigi is more than a brand. It is built on sisu.
In Finland, sisu means carrying on when quitting would be easier. It is the quiet strength to continue when energy fades and certainty disappears, not for recognition, but because stopping is not an option.
The name Reigi comes from dojo etiquette, where respect and integrity are not announced, but expected. Rei and Gi define how one carries themselves under pressure, with restraint, responsibility, and intent.
These ideas belong together. Sisu is the strength to continue. Reigi is the standard you continue by.
In a world drawn to speed, surface, and shortcuts, Reigi stands for endurance. Our timepieces are made to last and to remind you of what you have already carried through.
A Reigi watch is worn to remember what you have overcome, and why continuing forward is always possible, even when belief runs low.
REI
Rei is a principle rooted in Bushido, commonly translated as respect. Not as politeness or surface-level manners, but as a standard of how one carries themselves.
It is the recognition of dignity in others and responsibility in oneself. Rei governs action under pressure, guiding decisions when ease, ego, or impulse would be the simpler path.
For Reigi, Rei is not about display. It is about conduct, especially when no one is watching.
GI
Gi is a principle drawn from Bushido, often translated as integrity or righteousness. It is the inner standard that guides action when guidance is absent and pressure is present.
Gi is not obedience to rules, but alignment with one’s own moral compass. It is the choice to act correctly even when shortcuts are available and no one is there to judge.
For Reigi, Gi is consistency between intent and action. What you stand for is proven by what you do.
Timepieces Sculpted in the Spirit of Martial Arts
At Reigi, martial arts are not a theme. They are a framework.
Discipline, respect, and integrity are not ideas we decorate our work with. They are the standards that guide how each decision is made, especially when the easier option would be to compromise.
Watchmaking, like martial arts, is a continuous test. Of patience. Of precision. Of restraint. Each timepiece demands focus and repetition, and there is no shortcut that does not leave a trace. This is why our production remains intentionally limited. Not by marketing choice, but by necessity.
Reigi exists for those who understand that progress is earned slowly, under pressure, and often without recognition. The watches are not trophies. They are reminders of the work already done and the discipline required to The video below offers context, not explanation.
It shows where Reigi comes from and why it refuses to take the easy path continue.
OUR TEAM
Reigi is built by a small team, sharing responsibility both in work and in life.
Julli is responsible for the work itself. Design, execution, and finishing. Every decision passes through his hands before it leaves the atelier.
Marketing & Customer Service, Day-to-day operations